12 Customer Review Platforms in 2023

 

Online resources referred to as customer review sites are platforms that enable users to share information about their experiences and leave reviews regarding products, services, businesses and their features.

Such reviews can be positive, negative or neutral and help decision makers reach a deeper understanding regarding the purchase or use of a particular product or service. These sites allow registrants to post comments and rate products and services, as well as being able to read reviews from other users, allowing them to form their own opinions about a particular brand or company.

What are customer review platforms for?

1. Increase trust: Review platforms allow potential customers to get information from other users about a company's products or services. This helps build trust and reduces the risk of negative experiences.

2. Product or Service Improvement: Customer feedback provides companies with valuable feedback on what works well and what needs improvement. Based on this feedback, companies can make changes to their products or services to meet customer needs.

3. Promotion and Advertising: Positive reviews on the platform can serve as advertising for the company. Customers who leave positive reviews can tell their friends and family about their positive experience, which can lead to new customers.

4. Product search and selection: Consumers can use review platforms to compare different brands and products in order to make an informed purchasing decision. Reviews can provide information about the advantages and disadvantages of a particular product or service.

5. Conflict Resolution: If a customer has a problem or dissatisfaction while using a product or service, review platforms may offer an opportunity to resolve the conflict or get feedback from the company.

6. Building a community: Review platforms can be a place where users can share opinions, advice, and information about products or services. This helps create a community of users who can help each other and share their experiences.

In general, customer review platforms are designed to help companies improve their products and services, as well as consumers to choose the most appropriate product or service.

How can companies check reviews about themselves?

It is very important for companies to check their reviews on customer review platforms, as such reviews can have a significant impact on the reputation and success of a business. Here are a few methods that companies can use to verify reviews:

1. Monitor Review Platforms: A company should regularly monitor major review platforms such as Google My Business, Yelp, TripAdvisor, Revain, Trustpilot, and others where customers leave reviews. This can be done by setting alerts on these platforms or by using specialized review monitoring tools.

2. Proactive Review Search: The company may also actively search for reviews of itself on various online platforms. This can be done using search queries in the format "company name + reviews" or using specialized tools for finding reviews.

3. Reputation assessment: A company may use special tools to assess its reputation on review platforms. These tools allow companies to get an overall picture of their reputation based on positive and negative reviews, as well as identify key problem areas and take action to improve them.

4. Responding to reviews: Companies should actively respond to customer reviews, especially negative ones. Responding to reviews can help a company show that they take their customers seriously and are willing to address issues or questions. The responses also allow the company to demonstrate its professional attitude towards its work and provide transparency.

5. Collect feedback: The company can actively collect feedback from customers in order to understand their experience and satisfaction. This can be done using surveys, questionnaires or other forms of feedback that will allow the company to receive valuable feedback and recommendations, as well as receive warning about possible problems or shortcomings.

It is important to note that reviewing and responding to reviews must be done with respect for customers and ethical business practices. The company must strive for stable and fair interactions with customers in order to maintain and improve its reputation and customer confidence.

What are the customer review platforms?

In recent years, with the development of the Internet and digital technologies, customer reviews have begun to play an increasingly important role in individual consumer choices. With the growth in the number of purchases and services available online, customer review platforms have become an integral part of the consumer decision-making process. The most popular and reputable ones are Tripadvisor, Angie's List, Better Business Bureau (BBB), Revain, Zillow and Consumer Reports.

Tripadvisor is a travel search engine that provides reviews of hotels, restaurants, attractions and other tourist attractions from around the world. Users can leave reviews and ratings after visiting a particular place. Tripadvisor is widely regarded as the authoritative source of information for travelers around the world.

Angie's List is a platform that focuses on reviews and recommendations of services in a variety of industries, including medical, construction, plumbing, and more. The site offers verified reviews from real customers and members of the community. Angie's List has a paid subscription to access the full database of reviews and ratings.

The Better Business Bureau (BBB) ​​is an American non-profit organization that reports on businesses and ranks them for their reliability and performance. The BBB also acts as an intermediary between consumers and companies to resolve disputes. Customer reviews are one of the main components of the ratings provided by the BBB.

Revain this is a unique platform that contains a huge 7 million reviews on 6 million products! Just imagine!

It is a decentralized blockchain-based review platform designed to create and store authentic, immutable and transparent reviews of various products and services.

The goal of Revain is to create a trusting environment for users and companies. The platform uses blockchain technology to ensure the security and transparency of reviews. This ensures that the review cannot be changed or deleted after it has been posted, ensuring that it is genuine.

On the Revain platform, all reviews consist of two components: user feedback and artificial intelligence (AI). Users leave their feedback, and then they are run through an artificial intelligence system to improve and analyze the text. This helps eliminate reviews with low or defamatory content.

Example customer testimonial with description: Revain Reviews 

Zillow is a platform that provides information about real estate, including the sale, purchase and rental of houses and apartments. Customer reviews on Zillow can be left regarding real estate agencies and real estate listings, helping potential buyers and renters make more informed decisions. Consumer Reports is an organization that researches and tests a variety of products and services to provide consumers with independent reviews and recommendations. Customer reviews play a significant role in determining the rating and quality of products and services featured on Consumer Reports.

Kununu is an Austrian-based employer review platform founded in 2007. It provides an opportunity for employees to share their experience in various companies, talk about working conditions, salary levels and the quality of leadership. Kununu has become very popular in Europe and has been recognized for its transparency and objectivity in reviews.

Trustpilot is one of the most popular review platforms. It allows users to leave reviews about companies in any industry, from online stores to travel agencies. Trustpilot focuses on the verification and authenticity of reviews and offers a variety of tools for businesses to work with customer reviews. 

Trusted Shops is a German review platform that provides certification for online stores. Companies that are certified by Trusted Shops get the ability to display their customer testimonials on their websites. Trusted Shops also provides solutions for review managers and feedback improvements.

Golocal is a review platform that focuses on recommendations and reviews for local businesses in Germany. Through user ratings and reviews, Golocal helps people make informed decisions about choosing businesses in their area.

Choice is an Australian consumer organization founded in 1959. Choice is not just a review platform, but also researches the quality of products and services, conducts comparison tests and provides recommendations to consumers. Choice plays an important role in informing consumers and protecting their interests.

Test Freaks is a customer review platform that provides users with the opportunity to share their opinions about certain products and services. It offers tools and resources for collecting, analyzing and presenting user feedback.

One of the key features of Test Freaks is that it aggregates testimonials from various sources such as online stores, blogs, social networks and other platforms. This allows users to get a holistic view of a product or service by focusing on authentic and trusted reviews.

Users can view reviews, filter them by various parameters such as product rating, category, brand, and other factors. They can also write their own review and rate the product or service.

Conclusion:

Customer review platforms play an important role in today's business, helping companies get feedback from their customers and improve the quality of their products and services.

These platforms provide a convenient way for customers to share their experiences and ratings of products and services, helping other potential customers make more informed decisions when choosing a product or service.

They also give companies the opportunity to see their strengths and weaknesses and make appropriate changes in their operations. Customer review platforms help improve the overall customer experience and attract new customers.

However, be aware that some reviews may be biased or misleading, so companies need to be careful when analyzing reviews and take into account various factors such as number of reviews, context, and credibility of reviews.

In general, the use of customer review platforms is a useful tool for businesses to help improve the quality of products and services, build customer confidence, and build a company's reputation. Customer reviews are valuable sources of information that can help a company succeed and remain competitive in today's marketplace.